Traxpert
Project Summary
Designing the brand and product experience for a national technology platform supporting Ghana's transition to a safer and more efficient LPG distribution system.

01
Strategy
The Government of Ghana, together with the National Petroleum Authority (NPA), launched the LPG Cylinder Recirculation Program (CRP) to address a critical safety issue in the country's liquefied petroleum gas distribution system.
For years, LPG filling practices at retail stations had led to multiple accidents and fatalities. The Cylinder Recirculation Program was designed to eliminate these risks by introducing a controlled distribution model where cylinders are filled at centralized bottling plants and safely exchanged through authorized distribution points.
To support this initiative, Traxpert required a digital platform capable of coordinating the complex network of stakeholders involved in the LPG ecosystem.
The system needed to support operations across the entire value chain, including:
- LPG manufacturers and bottling plants
- distributors and logistics providers
- exchange points and retailers
- regulators and government agencies
- end consumers
The challenge was to design a technology platform capable of providing visibility, coordination, and accountability across a national energy distribution system.
02
User Research
Grayjoy began by mapping the entire LPG value chain to understand how cylinders move through the system and where inefficiencies or safety risks occur.
Over several weeks, the team conducted interviews and field observations with stakeholders across the ecosystem, including manufacturers, bottling facilities, distribution operators, regulators, and marketers.
This research surfaced several key operational challenges:
- limited visibility into cylinder inventory across the supply chain
- lack of reliable tracking for cylinder movement and location
- fragmented coordination between regulators and market operators
- manual processes for monitoring orders, distribution, and customer assignments
Understanding these workflows allowed the team to define the functional requirements needed to support a national-scale LPG distribution system.

03
Product Design
Using insights from the research phase, Grayjoy designed the user experience and interface architecture for the Traxpert platform.
The product was structured to accommodate multiple stakeholder roles, each with distinct operational needs and workflows.
Key platform capabilities include:
Inventory Management
Stakeholders require clear visibility into LPG cylinder inventory across the network. The system provides detailed breakdowns of cylinders by size, classification, and annual distribution targets.
Cylinder Tracking
One of the most critical capabilities of the platform is the ability to track the geographic movement of cylinders across the supply chain. Regulators and marketers can monitor where cylinders are located and which customers or exchange points they are assigned to.
Orders & Customer Management
Marketers can monitor orders and distribution activities through a centralized dashboard, allowing them to track order status, delivery progress, and customer allocations in real time.
Through wireframing, prototyping, and iterative testing, the platform was designed to simplify complex operational workflows and make the system accessible for a diverse range of stakeholders.



04
Result
The Traxpert platform provides the digital infrastructure needed to support the implementation of Ghana's LPG Cylinder Recirculation Program.
By creating greater transparency across the LPG distribution network, the system enables regulators, distributors, and marketers to coordinate more effectively while improving overall safety and operational efficiency.
The result is a technology platform that helps support a national initiative aimed at reducing accidents, modernizing energy distribution, and expanding safe LPG adoption across Ghana.
